And the idea of bringing women’s health to the forefront of food is particularly important to me. I felt really compelled to build a company that would empower parents. That’s when I had this “aha” moment about the formula industry.
I was such a food nerd.Īfter college, I started working in food businesses making food products, and I saw all of this innovation going into alt-dairy and alt-meat. They used to do these online competitions.
I read that you were entering Food Network competitions at 14 …įood Network Canada. Katz spoke to the Star in late June at Toronto’s Collision tech conference: “There has to be a product we can bring parents that brings the properties of breast milk that they’re seeking in a consumer product.” “There’s got to be a better solution,” she recalls thinking. Her “aha” moment for Helaina came at 23, when she learned about parents buying breast milk off the internet. In May, shortages south of the border were so bad that a C-17 - a military supply jet capable of carrying tanks - had to airlift 35 tonnes of baby formula into the country from Germany.ĭespite the recent headlines, baby formula has been on Katz’s radar for years. have left millions of families without a safe, reliable source of food for their infants. Baby formula shortages in Canada and the U.S.
Before her 30th birthday, the Toronto-born, N.Y.C.-based CEO had developed food products for the likes of NUGGS and Dylan’s Candy Bar, become an adjunct professor of food science and technology at New York University, and launched Helaina - a biotechnology company developing what it calls the world’s first “nature-identical infant milk.” At just 12 years old, Laura Katz looked up at her parents and announced to them her raison d’être: she wanted to feed people.
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